Lisa Says Gah Mock Advertisement Campaign Editorial Magazine

A campaign that highlights the beauty of reminiscing our youth and rekindling the woman we have always dreamed of becoming. Through intentional styling, art direction, and storytelling, this collaborative team aimed to celebrate the joy of authenticity, friendship, and growth while staying loyal to the playful and empowering brand identity of Lisa Says Gah.

This project consists of a thoughtfully designed Editorial Magazine, along with four advertisement teasers (8sec, 15sec, 30sec, 90sec), each designed to extend the campaign’s story across multiple formats.

Developed in collaboration with two peers, this project was a deep dive into both brand research and creative teamwork. Together, we shared responsibilities across research, casting, concept development, planning, graphic design, creative direction, and styling. This experience strengthened my ability to work collaboratively while contributing to an authentic final project.

Visit instagram, @lucycastelloe.art, to view final advertisement teasers.

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SCAD FOUNDATION CLASS PROJECTS

Creative Collaboration Lab

The Future of Fibers x SCAD Serve | Winter 2026

This collaborative project was a pitch to SCAD SERVE, focused on reimagining the interior of Eckburg Hall’s lobby through an educational and visually engaging installation. The concept centered on raising awareness about the growing dominance of synthetic fibers in the textile industry and the urgent need to move toward more sustainable material practices.

Our proposed exhibit featured a mannequin display paired with a montage video, designed to visually communicate the environmental impact of synthetic textiles while encouraging viewers to consider the future of sustainable fibers.

My role in the project included developing the slide presentation and refining the final research, ensuring our proposal clearly communicated both the concept and supporting data. This experience strengthened my skills in team collaboration, time management, and project coordination, and I especially enjoyed contributing to a creative solution within a group setting.

Starbucks SWOT Analysis
Fall 2024

This project was a collaborative group analysis of Starbucks, focusing on evaluating the brand’s Strengths, Weaknesses, Opportunities, and Threats (SWOT) through current market and data research. As one of my first major projects during my first quarter at SCAD, it provided an introduction to combining research, strategy, and visual presentation in a team-based setting.

My role involved designing the presentation layout and gathering key data to support our analysis, ensuring that the information was both visually engaging and clearly communicated. Working with a strong team made the process especially rewarding, and the project helped me develop skills in research, data interpretation, collaboration, and presentation design.

PROOFED – “Pitch It” Product Development Project
Fall 2024

This collaborative project challenged our team to develop and market an original product concept. Working together, we created PROOFED, an innovative built-in soundproofing system designed to be integrated directly into walls, offering a seamless solution for reducing noise in residential and shared living spaces.

As a team, we focused on developing the product concept, branding, and marketing strategy, presenting PROOFED as a practical and modern solution for noise control. The project involved researching potential users, defining the product’s value, and building a clear pitch that communicated both the design and market potential.

I especially enjoyed the creative process of designing and marketing the product, as well as collaborating with a strong team to bring the idea from concept to presentation. This experience strengthened my skills in team collaboration and product ideation.